It might come as a shock but you don’t have to use Google. Ecosia is a decent alternative, and they have a simple message: “you search the web, we plant trees”.
Instead of spending their ad income on world domination, they spend it on trees. About every 45 searches or so they earn enough ad revenue to plant a tree. They also claim to be:
Completely transparent – “We publish our monthly financial reports, so you see exactly where the income from your searches goes.”
More than CO2 neutral – “Our servers run on 100% renewable energy, and every search request removes 1kg of CO2 from the atmosphere.”
Privacy friendly “We don’t sell your data to advertisers, have no third party trackers and anonymize all searches within one week.”
We’ve found it to be as good as Google for most searches, although just occasionally we’ll get better results with the tech giant. Worth a try though.